Why You MUST go to the Pub

People can and do become happy, fulfilled, successful (and so forth), even in spite of themselves. It may be luck, or accident. They themselves may not even know what they’ve been doing right, or what wrongs they have avoided. Naturally, people want to know the key — the secret to success, but why look for answers in this month’s best-selling self-help book written by some “guru” when thousands of academics for many years have studied and published their findings freely for all who care to look?

PROBABLY the least recognised aspect of Sociology is friendship and acquaintance networks — schmoozing, influencing, mentoring, networking, head-hunting, courting, and so forth, even though we’ve all heard of ‘The old boy network’, we know that immigrants form networks and live in clusters to help each other, and we have all heard:

‘It’s not what you know, but who you know’.

The Strength of Weak Ties & the birth of a new science: