Why You Have to Be Nice

Wednesday, 29 December 2010

[Picture of a fanned out wad of dollar bills]EVERYONE ultimately has to be nice for survival.  This may appear counter-intuitive in a dog-eat-dog, cut-throat ambitious, capitalist and competitive world, but I shall prove it here as it is based on solid scientific evidence.

Psychologists Neils van de Ven, Marcel Zeelenberg and Rik Pieters of Tilburg University have shown that envy can be benign or malicious.  Benign envy can be “a good thing” in that the person being envied suffers no ill, and the person doing the envying gets motivated to at least try to become like their hero.  Malicious envy is more interesting (and surprising). Read the rest of this entry »